![]() Everyone, from the ballerinas to the cameramen, was eating a Cornetto.Īfter 1968, society changed. An old advert from the 1960s offered a behind-the-scenes peek at the glittering world of show business. Streets is an Australian ice cream company, now owned by multinational group Unilever. Here is an advert for Borden’s Cherry Vanilla Ice Cream, a family-size tub of ice cream you could store in your freezer. The lucky people who could afford a freezer could enjoy the luxury of eating ice cream without leaving the house. ![]() ![]() The 1950s were also the boom years of home electrical appliances. That means it’s Borden’s, and if it’s Borden’s, it’s got to be good!” And why wouldn’t children or parents trust a teacher? The teacher said: “Make sure you get the kind with my picture on the wrapper. Meanwhile, in 1950s America, Borden’s promoted its fruit- and chocolate-flavoured ice creams with an advert in which two children drew visuals for the company’s products. Not to mention the adverts for Toseroni ice cream. Viewers also followed passionately the adventures of Gigino Pestifero, written in the 1960s by writer Giovannino Guareschi to promote Tanara ice cream. Viewers at home watched the Carosello TV programme (broadcasting the first-ever ads on prime time national TV in Italy), and enjoyed the pranks played by little siblings Toto and Tata (on air from 1961 to 1965) who, once they’d been put to rights by their mother, were given a Motta cone as a snack. In cafes, children were enchanted by the screen-printed metal posters covered in brightly coloured images of the “nutritious and refreshing” American-style Motta ice cream on a stick. The first packaged ice cream in Italy, the Mottarello Motta, arrived in 1948, and symbolised a changing society that aspired to new levels of wealth. Handmade styles were passé the new invention for the post-war age was packaged, industrially produced ice cream, which tasted of modernity and could be kept in your freezer at home. ![]() Here we’ve gathered together a few famous ice cream adverts from the 1950s, 1960s and 1970s: we thought August was the ideal month to refresh your memory with a plunge into the past! The packaged ice cream, a symbol of the modern ageĪt the end of the 1940s, the look of ice cream changed. Looking back at old posters and TV adverts and rereading the names of ice creams that have now disappeared without trace takes us back to those distant summers that seemed to last forever. Do you remember standing in your swimming costume on a beach, feet scorched by the sand and a few coins clutched in your hand as you looked up spellbound at the brightly coloured posters advertising ice cream? Or when you stared through the window of shops selling electrical appliances, watching the televisions showing adverts for chocolate sticks, cones and tubs of vanilla-flavoured wonder? ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |